← Case StudiesAI · Photo & Video

FaceMagic ~ AI Face Swap

Face Changer, Photo & Video FX

Platform
iOS
Timeline
7 weeks to App Store
Technology
Swift · StoreKit 2
4KExport quality
5+Creation modes
MultiFace targeting
LiveApp Store
FaceMagic ~ AI Face Swap app

The product at a glance

iOS face swap studio for photos and videos—targeted and custom swaps, AI video face swap, face morph, StoreKit 2 monetization, and Keychain-backed coin persistence.

Client
Creative AI Product
Industry
AI · Photo & Video
Services
Product Design, iOS Development, AI Pipelines
Duration
7 weeks
Team Size
5 specialists

What was broken—and why it mattered

Creators want fast, high-quality face swaps in photos and videos for social content—but most tools are limited to static images, lack custom control, or feel complex for casual users.

Ship an iOS face swap studio with template and custom photo modes, AI video face swap, face morph and style tools, and share-ready exports up to 4K.

— Client objective
  • 01

    Preserving identity and realism across single-face, multi-face, and video swap pipelines

  • 02

    Supporting custom aspect ratios, resolutions up to 4K, and AI prompts without overwhelming casual users

  • 03

    Designing monetization with StoreKit 2, coin packs, rewarded ads, and credit persistence across reinstalls

The Strategy

How we thought before we built

Research, planning, product decisions, and user flow architecture—mapped before a single line of production code.

Research

User & Market Research

Preserving identity and realism across single-face, multi-face, and video swap pipelines

Planning

Product Roadmap & Scope

Ship an iOS face swap studio with template and custom photo modes, AI video face swap, face morph and style tools, and share-ready exports up to 4K.

Product

Core Product Decisions

FaceMagic unifies targeted photo face swap, custom uploads, AI video face swap on templates or user videos, face morph and style swap, and a creations gallery—with StoreKit 2 subscriptions, AdMob rewarded ads, and Keychain-backed coin storage.

UX

User Flow Architecture

Built template-driven and custom photo face swap paths with multi-face targeting, aspect ratios, and prompt-based control.

UX thinking, not just screens

Every screen was designed around one question: how fast can a user reach their outcome? We mapped flows, tested edge cases, and built a visual system that scales with the product.

journey

Primary User Journey

Built template-driven and custom photo face swap paths with multi-face targeting, aspect ratios, and prompt-based control.

wireframe

Photo Face Swap

Low-friction entry points and progressive disclosure—users reach value without tutorial overload.

decision

AI Video Face Swap

Supporting custom aspect ratios, resolutions up to 4K, and AI prompts without overwhelming casual users

decision

Custom & Morph

Designing monetization with StoreKit 2, coin packs, rewarded ads, and credit persistence across reinstalls

From discovery to launch

01

Discovery

Preserving identity and realism across single-face, multi-face, and video swap pipelines

02

Planning

Ship an iOS face swap studio with template and custom photo modes, AI video face swap, face morph and style tools, and share-ready exports up to 4K.

03

Design

Built template-driven and custom photo face swap paths with multi-face targeting, aspect ratios, and prompt-based control.

04

Development

Integrated AI video face swap on templates and user clips, plus face morph and style swap for short-form content.

05

Testing

QA across devices, edge cases, and performance—stress-tested AI pipelines and user flows before release.

06

Launch

Shipped with StoreKit 2 subscriptions, coin packs, AdMob rewarded ads, Keychain credit backup, and a quiz mini-game during generation waits.

Technology Stack

Built on a production-grade foundation

Every layer chosen for performance, scalability, and the specific demands of this product.

Frontend

  • Swift
  • StoreKit 2
  • iOS

AI

  • Core ML
  • Vision Framework

Infrastructure

  • AVFoundation

Outcomes that matter

Business impact, user growth, and product metrics—the story founders and investors want to hear.

4K

High-Res Exports

Photo and video outputs with custom aspect ratios and resolutions up to 4K.

5+

Swap & Transform Modes

Template swap, custom photo swap, video face swap, face morph, and style swap unified.

Keychain

Credit Persistence

Coin balances backed up to iOS Keychain so credits survive app reinstalls.

Live

App Store Launch

StoreKit 2 subscriptions, coin packs, and AdMob rewarded ads for flexible monetization.

Client testimonial

The app they developed for us is fast, user-friendly, and beautifully designed. Our users love it, and we've seen great engagement growth. Definitely one of the best development teams we've worked with.

DS
Daniel Smith, UKApp Owner

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