← Case StudiesAI · Fashion · Video

AI Clothes Changer & Try On

Virtual Dress Try & AI Style

Platform
iOS + Android
Timeline
9 weeks dual-platform
Technology
Swift · Vision
Style options
2Media types
MultiInput modes
SocialReady exports
AI Clothes Changer app

The product at a glance

Multi-modal fashion AI spanning photos and videos—outfit swaps, portrait mode, and video-to-video generation for creators who need social-ready content.

Client
Fashion Creator Platform
Industry
AI · Fashion · Video
Services
Mobile Development, Computer Vision, Video AI
Duration
9 weeks
Team Size
6 specialists

What was broken—and why it mattered

Fashion creators need outfit changes in both photos and videos—but most try-on tools only support static images.

Deliver unlimited style experimentation across photos and videos with portrait mode, text-to-style, and video-to-video AI in one fashion app.

— Client objective
  • 01

    Consistent outfit replacement across video frames without flicker or drift

  • 02

    Text-to-style prompts that reliably map to visual fashion outcomes

  • 03

    Balancing creative freedom with approachable defaults for casual users

The Strategy

How we thought before we built

Research, planning, product decisions, and user flow architecture—mapped before a single line of production code.

Research

User & Market Research

Consistent outfit replacement across video frames without flicker or drift

Planning

Product Roadmap & Scope

Deliver unlimited style experimentation across photos and videos with portrait mode, text-to-style, and video-to-video AI in one fashion app.

Product

Core Product Decisions

AI Clothe Changer unifies outfit swapping for photos and videos, AI portrait mode, text-to-style prompts, and video-to-video generation for content creators and fashion enthusiasts.

UX

User Flow Architecture

Architected separate but unified flows for still and motion outfit replacement.

UX thinking, not just screens

Every screen was designed around one question: how fast can a user reach their outcome? We mapped flows, tested edge cases, and built a visual system that scales with the product.

journey

Primary User Journey

Architected separate but unified flows for still and motion outfit replacement.

wireframe

Outfit Swap

Low-friction entry points and progressive disclosure—users reach value without tutorial overload.

decision

Video Try-On

Text-to-style prompts that reliably map to visual fashion outcomes

decision

Text-to-Style

Balancing creative freedom with approachable defaults for casual users

From discovery to launch

01

Discovery

Consistent outfit replacement across video frames without flicker or drift

02

Planning

Deliver unlimited style experimentation across photos and videos with portrait mode, text-to-style, and video-to-video AI in one fashion app.

03

Design

Architected separate but unified flows for still and motion outfit replacement.

04

Development

Implemented text-to-style, templates, and image/video-to-video generation entry points.

05

Testing

QA across devices, edge cases, and performance—stress-tested AI pipelines and user flows before release.

06

Launch

Optimized exports for social-ready fashion content with portrait enhancements.

Technology Stack

Built on a production-grade foundation

Every layer chosen for performance, scalability, and the specific demands of this product.

Frontend

  • Swift
  • iOS

AI

  • Vision
  • Generative AI

Infrastructure

  • AVFoundation

Outcomes that matter

Business impact, user growth, and product metrics—the story founders and investors want to hear.

Style Experimentation

Unlimited outfit changes across photos and videos in one product.

Multi

Input Modalities

Text, image, and video-to-video generation unified under one UX.

Stable

Video Consistency

Frame-to-frame outfit replacement without flicker or drift.

Social

Creator Workflows

Exports optimized for influencer and fashion content pipelines.

Client testimonial

We partnered with this team for our AI-based application, and the results were beyond expectations. The app performance, UI, and overall experience are top-notch. Highly recommended for anyone looking to build scalable AI products.

MC
Michael Carter, USAAI Product Client

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